Full-Service PR Agency
Transform is a senior-led, owner-managed, Africa-specialised PR and communications consultancy operating between the United Kingdom and Africa. We specialise in issue-led, thought-leadership-driven communications, working with organisations in complex, regulated and public-interest environments to build credibility, trust and meaningful social impact.
Our work focuses on building authority through sustained, credible media coverage, executive profiling (leadership visibility) and informed commentary. We help organisations translate complex issues into clear, media-relevant positioning that stands up to scrutiny — securing coverage across UK and African media landscapes that, over time, contributes to shaping public discourse and long-term reputation.
Our PR services include:
- Strategic communications consulting and positioning
- Thought-leadership content development (press releases, op-eds, commentary)
- Media liaison and story pitching to journalists and editors
- Credible media coverage generation across the UK and African markets
- Interview pitching and spokesperson placement (broadcast, print and online)
- Executive and spokesperson profiling (including speaking opportunities)
- Newsjacking and commentary placement on topical and emerging issues
- Speech writing and executive communications support
- Editorial feature, supplement and media opportunity tracking
- Media training and spokesperson preparation
Industry Specialisation
Over the past 17+ years, we have worked across a broad range of B2B and B2C sectors — often with market leaders and organisations operating in complex, regulated or high-impact environments. Our experience spans:
B2C
Tourism and Hospitality
Steenberg Hotel & Spa, Boschendal, Taj Hotels, Gorgeous George; Lufthansa InTouch; More Family Collection; Zanzibar Ministry of Tourism and Heritage
Real Estate
Habitat for Humanity International; PennyRoyal Ltd; Old Mutual Properties; Pareto; Liberty Two Degrees; Standard Bank Properties; DHL Stadium
Retail
Paul Smith; Big Blue; Ackermans
Fast-Moving Consumer Goods
Diageo; Distell; Devil’s Peak Brewing Company
Sport, Health and Nutrition
Sanlam Cape Town Marathon; ABSA Cape Epic; Össur; Nikel Cosmetics; Cricket South Africa; FNB Varsity Cup; Vital Health Foods
Technology
TECNO Mobile; iTel Mobile; bidorbuy; Pargo
B2B
Supply Chain and Logistics
Bidvest International Logistics; Pargo; Chartered Institute of Procurement & Supply (CIPS)
Technology
Lufthansa InTouch; Times 3 Technologies (Sage); New Leaf Technologies
Automotive Aftermarket
Motus Aftermarket Parts
ISO Standardisation
WWISE
Media and Creative Industries
Luma Animation; AIR Films; Engage; Fountainhead Design; Just Design; HaveYouHeard; The Hardy Boys
Medical
Össur
Why PR and communications, rather than advertising?
Build credibility, not just visibility
Advertising creates visibility. Public relations builds credibility.
Through independent media coverage and informed positioning, PR enables organisations to be understood, trusted and taken seriously, particularly in complex or high-stakes environments where perception influences opportunity.
Shape understanding around the issues that matter
Organisations today are judged not only by what they do, but by how they contribute to the issues affecting society.
Through issue-led, thought-leadership-driven communications, PR helps shape informed public discourse, positioning organisations as credible voices within the conversations that matter to their stakeholders.
Build authority over time
Reputation is not built through one campaign, but through consistency.
Sustained, credible media coverage, combined with executive positioning and thought-leadership, builds a body of work that strengthens authority over time, supporting long-term trust and relevance.
