Social Media & Digital Marketing
At Transform, digital marketing is designed to support and extend issue-led, thought-leadership-driven communications — not replace them. We take a disciplined, insight-led approach to ensuring that media coverage, executive positioning and key issues are amplified consistently across digital platforms.
We work with organisations across the UK and Africa to strengthen their online presence, improve visibility and reinforce credibility, using data, analytics and content to ensure that communications are aligned, measurable and effective over time.
Our social media and digital marketing services include:
Strategy & Planning
- Digital strategy aligned to PR, thought-leadership and positioning
- Social media strategy planning and channel alignment
- Audience and stakeholder mapping across the UK and African markets
- Performance tracking frameworks and reporting
Web & Content
- Website auditing and optimisation
- Website design, development and content management
- Thought-leadership content adaptation for digital platforms
- Newsletter strategy, content development and distribution
Search & Visibility (SEO)
- SEO strategy and ongoing optimisation
- Keyword research aligned to issue-led positioning
- On-page SEO development and technical optimisation
- Link building and authority development through earned media
Paid Media & Campaigns
- Google PPC strategy and campaign management
- Paid media planning across Google, LinkedIn, Meta and YouTube
- Campaign optimisation based on performance data and insights
Social Media Management
- Social media account/profile setup and branding
- Content creation aligned to thought-leadership and key issues
- Content publishing and channel management
- Community engagement and conversation management
- Audience growth and follower development
Industry Specialisation
Over the past 17+ years, we have worked across a broad range of B2B and B2C sectors — often with market leaders and organisations operating in complex, regulated or high-impact environments. Our experience spans:
B2C
Tourism and Hospitality
Steenberg Hotel & Spa, Boschendal, Taj Hotels, Gorgeous George; Lufthansa InTouch; More Family Collection; Zanzibar Ministry of Tourism and Heritage
Real Estate
Habitat for Humanity International; PennyRoyal Ltd; Old Mutual Properties; Pareto; Liberty Two Degrees; Standard Bank Properties; DHL Stadium
Retail
Paul Smith; Big Blue; Ackermans
Fast-Moving Consumer Goods
Diageo; Distell; Devil’s Peak Brewing Company
Sport, Health and Nutrition
Sanlam Cape Town Marathon; ABSA Cape Epic; Össur; Nikel Cosmetics; Cricket South Africa; FNB Varsity Cup; Vital Health Foods
Technology
TECNO Mobile; iTel Mobile; bidorbuy; Pargo
B2B
Supply Chain and Logistics
Bidvest International Logistics; Pargo; Chartered Institute of Procurement & Supply (CIPS)
Technology
Lufthansa InTouch; Times 3 Technologies (Sage); New Leaf Technologies
Automotive Aftermarket
Motus Aftermarket Parts
ISO Standardisation
WWISE
Media and Creative Industries
Luma Animation; AIR Films; Engage; Fountainhead Design; Just Design; HaveYouHeard; The Hardy Boys
Medical
Össur
