27th March 2019
7% foreign visitor increase year-on-year, with over 82 countries represented and an increasing number of novices stepping up from half to full. Cape Town, 27 March […]
19th March 2019
Datatec honours 2018 matric students for outstanding results in maths and science East London, 19 March 2019 – Khanyisa Dyonashe’s 89% overall achievement put her first […]
6th February 2019
Africa’s GOLD, as Africa’s only IAAF Gold Label status marathon, the Sanlam Cape Town Marathon Cape Town, 6 February 2019 – Entries opened last Friday to […]
1st June 2017
The importance of quality content is about standing out in a market that’s overly saturated with online media at the moment.
4th May 2017
Event management, an important discipline within the overall brand-activation mix, is all about creating the kind of buzz that genuinely piques people’s interest. In the lead-up to this year’s Cape Town Carnival, for instance, three buzz-creating mini-events were held to raise interest in the carnival and keep it firmly in the public focus.
12th April 2017
It’s said that in any marketing/PR campaign, content is king. This, of course, means quality content. So forget the hard sell and/or dry press releases. Today’s audiences are looking for content that they can really engage with. In this first of a two-part series, we talk to Ross Hillier, photographer and filmmaker, about what makes quality film content.
28th March 2017
Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
14th March 2017
Ads are old news. Today, consumers want content that informs and entertains. And what better way to provide that than through high-profile personalities whose opinions consumers value.
28th February 2017
Estée de Villiers has her finger firmly on the social-media and digital-marketing pulse. She tells us who’s getting it right and why, and reveals a few surprising trends, including a move away from Facebook, partly because people are finally beginning to value their privacy.