Blog Posts

2nd October 2014
prvsmarketing
Categories

10 Differences Between Marketing and PR

There’s an old saying that goes, “Advertising is what you pay for; publicity is what you pray for.” Working in public relations, this speaks volumes for us, as objective coverage solicited from reputable news mediums and publications has a wonderful effect on increasing our clients’ brand awareness and ultimately their bottom line.
Do you like it?
Read more
19th June 2014
Untitled-design-141
Categories

Defining your unique selling proposition for PR.

In any modern-day business and especially in PR, it is becoming increasingly difficult to stand out from the crowd. With the hundreds, if not thousands of other companies out there selling or offering similar products or services, these days companies have to answer the question of why people should buy from them, as opposed to someone else.
Do you like it?
Read more
2nd June 2014
How-To
Categories

How to find the right media for your PR story

In the realm of public relations, there are a multitude of skills that one has to acquire and hone in order to run a successful campaign. One of the most vital of these is the ability to target and obtain the right press and media coverage for clients. Here are a few pointers on how best to find the most relevant media for your PR story.
Do you like it?
Read more
27th May 2014
Why-Writing-Matters-1
Categories

Five reasons you should take your writing more seriously

In the field of public relations, we deal with a lot of content on a daily basis. From press releases, email pitches and blog articles, we have learnt that there is no substitute for polished, relevant and informed written content. Here are five reasons why effective writing should matter to you.
Do you like it?
Read more
15th May 2014
What-is-PR
Categories

What is PR | Public Relations

Public Relations can mean a lot of things to a lot of different people and to try find a succinct definition although possible tends to define the profession in a very narrow sense. So in order to keep this article short we will rather define what PR means to us. Encompassing a multitude of disciplines, PR is in its essence is the process of
Do you like it?
Read more
123